When I first started my HVAC company, I had a lot of word-of-mouth customers.
- Over the years, it seems that my company had spread across the HVAC market and I was ready to expand.
I had a great reputation, but word-of-mouth was no longer enough for my company to continue growing. I wanted to rhea areas that I had never been able to reach before. I called an online marketing company and their recommendation was to try Google Ads. I had no idea what Google Ads was, so I did some research. An online advertising solution that an HVAC business can use to promote their service, seemed to be a good idea, According to my research, Google Ads could be used on Google Search, YouTube, and other sites all across the web. Google Ads would allow me to choose the goals for my ads. I wanted to get phone calls and have more website visits. I wanted to be able to turn those phone calls and website visits into potential clients. Google Ads account advertisers are able to customize their budgets and their targeting area and client. I could even start or stop my ads at any time. Google Ads seemed like the perfect solution to get my HVAC company back onto the upward swing instead of the slow decline it had been making. I called the online marketing company that I had been talking to and asked them how I went about using a Google Ads account to improve my HVAC business. After half an hour of brainstorming, I knew I was making a good decision.