A Business Development Manager can increase the bottom line of a company

After 30 years of doing business, the company that I work for decided to invest money in the future of the business.

The Partners hired a Business Development Manager to help to guide the company to the next level.

The company is part of the construction industry and because it’s family-owned, the Partners weren’t open to change. However, after a competitor went through a successful rebranding of its company, the owners of my company decided to follow suit. Prior to hiring the Business Development Manager, the company had a Marketing and Social Media person. But that role did nothing to provide useful strategies to the company, nor did it create partnerships or introduce new markets for its products and services. However, within months of hiring the Business Development Manager, the company had new merch, new company logo, new wrapped vehicles, a new website, and we won new contracts in a completely different market. The results were immediate, and the Partners regret not taking this action earlier. Sometimes we believe it is safer to do things the same way without taking risks. Of course, we have all been there, where we feel safer in our comfort zones. I believe the Partners of my company felt safe with their space in the industry, so they hesitated on exploring new options. But hiring the Business Development Manager has taught them to take more risks because the company is now winning and executing contracts with major companies that it was not exposed to before. Of course, this means more revenue income and certainly the Partners are happy with that. Hiring the Business Development Manager was the one of the best things they did for the company after 30 years.

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