There are little tips and tricks you learn from running a supplier that don’t make sense to other people.
A few years ago I realized quite by accident that I could make a lot more cash by charging a little less. To be clear, I have al;ways charged a low fee for what I have to offer, because I didn’t want to exclude anybody. A even-handed price ensures the greatest number of people have access to your services, right? Well, one afternoon I got a call from an outdated patron that had forgotten to cancel their membership, and thats when I had the idea. So numerous people spend my money for a gym membership and then rarely use it, so by charging a little less every month, these people would be more likely to keep paying. I was charging twenty 5 bucks a month for a gym membership, which isn’t that much. For my proper purchasers I lowered the price to 19.99 for total gym access. After that, I had greater retention rates for my gym clients, and even people that came in a few times a year kept on paying! Psychologically speaking, people love the system of exercise more than they absolutely love to exercise. By keeping the weekly rates a little lower for gym fees, more people who don’t task out are prone to keep the membership going, just in case. They MIGHT want to exercise one afternoon soon, so why not spend my money a few bucks to keep that occasion open for yourself? Once the price is too high, they realize they are paying for nothing.